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Dentons advises on the sale of Exponea to US BloomReach

Dentons has advised the family office of Ivan Chrenko, working alongside the office’s longtime trusted legal advisor, Law & Trust, in connection with the sale of Exponea, a leading European customer data and experience platform, to BloomReach, a US venture capital backed eCommerce digital experience platform. In a related transaction, Sixth Street’s Growth fund invested US$150 million in BloomReach.

BloomReach’s market-leading e-commerce search and content services combined with Exponea’s best-in-class customer data platform and marketing automation are intended to create the first ever truly integrated product and customer data set.   

Partner Rob Irving (Budapest) led the Dentons team supported by partner Juraj Gyárfáš (Bratislava). “Technology serving more bespoke customer experiences is a rapidly expanding market and we are pleased to have had the opportunity to support our client in this strategic partnership”, said Rob Irving, Co-chair of Dentons’ Europe and Global Private Equity groups.     

“Such transactions showcase our strengths in cross-border M&A, as well as our capabilities to help market leading technology companies such as Exponea in their development and growth in Central and Eastern Europe and beyond”, added Juraj Gyárfáš, Head of M&A in Dentons’ Bratislava office.      

Dentons also recently advised Slovakia-based Sli.do.in its sale to Silicon Valley tech giant Cisco Systems. Other recent technology deals include advising on the €1.32 billion sale of Idealista, the leading online real estate classifieds platform in Southern Europe, to EQT. In addition, BASEAK, the law firm, which collaborates with Dentons in Turkey, advised on the US$1.8 billion sale of Turkish mobile gaming company Peak to Zynga.      


ENDS      
For further information, please contact:      
Celine Berniard. Head of Business Development, Private Equity, Europe      
T: +36 1 488 5200, E: celine.berniard@dentons.com      

About Dentons      
Dentons is the world's largest law firm, connecting talent to the world's challenges and opportunities in more than 75 countries. Dentons' legal and business solutions benefit from deep roots in our communities and award-winning advancements in client service, including Nextlaw, Dentons’ innovation and strategic advisory services. Dentons' polycentric and purpose-driven approach, commitment to inclusion and diversity, and world-class talent challenge the status quo to advance client and community interests in the New Dynamic. www.dentons.com

Dentons Europe CS LLP