BFF announces new brand identity
BFF is proud to announce a new brand identity on the occasion of the
merger between the parent company Banca Farmafactoring S.p.A. with
DEPObank S.p.A., that together creates BFF Bank S.p.A.
BFF is a leading independent specialty finance player in Europe with high capital generation, high profitability, and a growth oriented and sustainable business model. It specializes in factoring lending, securities services, banking corporate payments.
The modernized logo will lead the group new brand identity, progressively replacing the original icon from 5th March, the merger effective date. The gradual replacement has been planned to meet the internal and external growing demand, for protecting the environment and creating sustainable strategies at all levels.
The rebranding process will therefore be actioned gradually from March across Europe, to avoid any waste of resources, in paper and other materials, that need to be replaced or reorganized.
The new design has been first presented today to all employees with a live digital event that gathered the whole Group across Europe, consistent with an inclusive culture that puts people at the centre of our organization.
"The new identity is a symbol of the significant step we completed in our group evolution. We are uniquely positioned to deliver superior results, thus we wanted to modernize our logo to align better the brand to our strategy" said Massimiliano Belingheri, CEO of BFF Banking Group.
Inspired by Art
The corporate emblem, in continuity with the current design, has been simplified and rotated to imply a forward movement. It is inspired by the artwork Danza Dance, that the company commissioned to the artist Gianfranco Pardi and donated to the city of Milan in 2006, to decorate one of the major gateways of the city, close to BFFs own headquarters. The sculpture is composed of a series of yellow bended lines that in their curves and interruptions suggest the movement and dynamism of change, aligned with our principles of continuous innovation and excellence in execution.
The rationale behind the tagline
The new logo maintains the tagline launched in 2017: "a bank like no other". With the merger with DEPObank, we combine two leaders in our respective niches. The tagline reminds us of our successes and the unique opportunities for the future.
The Mission and Vision statements are maintained, as outlined in the "BFF 2023" strategic plan.
Mission: Be the leaders in innovation, customer service and execution in our reference markets, with a low risk profile and high operational efficiency, aligned with the best corporate governance practices for public companies.
Vision: Be a leader in specialty finance niches in Europe.
Typeface and colours
Each of the letters has been capitalised and has been enlarged to offer a more instant connection with the brand and its meanings of growth, solidity, and agility. The typeface is unique, to further confirm the tagline a bank like no other.
Watch the video to learn more.
BFF Banking Group
BFF Banking Group is the largest independent specialty finance in Italy and a leading player in Europe, specialized in the management and non-recourse factoring of trade receivables due from the Public Administrations, securities services, banking and corporate payments. The Group operates in Italy, Croatia, Czech Republic, France, Greece, Poland, Portugal, Slovakia and Spain. BFF is listed on the Italian Stock Exchange. In 2020 it reported a consolidated Adjusted Net Profit of € 97.6 million, with a 15.5% Group CET1 ratio at the end of December 2020.
www.bff.com
The modernized logo will lead the group new brand identity, progressively replacing the original icon from 5th March, the merger effective date. The gradual replacement has been planned to meet the internal and external growing demand, for protecting the environment and creating sustainable strategies at all levels.
The rebranding process will therefore be actioned gradually from March across Europe, to avoid any waste of resources, in paper and other materials, that need to be replaced or reorganized.
The new design has been first presented today to all employees with a live digital event that gathered the whole Group across Europe, consistent with an inclusive culture that puts people at the centre of our organization.
"The new identity is a symbol of the significant step we completed in our group evolution. We are uniquely positioned to deliver superior results, thus we wanted to modernize our logo to align better the brand to our strategy" said Massimiliano Belingheri, CEO of BFF Banking Group.
Inspired by Art
The corporate emblem, in continuity with the current design, has been simplified and rotated to imply a forward movement. It is inspired by the artwork Danza Dance, that the company commissioned to the artist Gianfranco Pardi and donated to the city of Milan in 2006, to decorate one of the major gateways of the city, close to BFFs own headquarters. The sculpture is composed of a series of yellow bended lines that in their curves and interruptions suggest the movement and dynamism of change, aligned with our principles of continuous innovation and excellence in execution.
The rationale behind the tagline
The new logo maintains the tagline launched in 2017: "a bank like no other". With the merger with DEPObank, we combine two leaders in our respective niches. The tagline reminds us of our successes and the unique opportunities for the future.
The Mission and Vision statements are maintained, as outlined in the "BFF 2023" strategic plan.
Mission: Be the leaders in innovation, customer service and execution in our reference markets, with a low risk profile and high operational efficiency, aligned with the best corporate governance practices for public companies.
Vision: Be a leader in specialty finance niches in Europe.
Typeface and colours
Each of the letters has been capitalised and has been enlarged to offer a more instant connection with the brand and its meanings of growth, solidity, and agility. The typeface is unique, to further confirm the tagline a bank like no other.
Watch the video to learn more.
BFF Banking Group
BFF Banking Group is the largest independent specialty finance in Italy and a leading player in Europe, specialized in the management and non-recourse factoring of trade receivables due from the Public Administrations, securities services, banking and corporate payments. The Group operates in Italy, Croatia, Czech Republic, France, Greece, Poland, Portugal, Slovakia and Spain. BFF is listed on the Italian Stock Exchange. In 2020 it reported a consolidated Adjusted Net Profit of € 97.6 million, with a 15.5% Group CET1 ratio at the end of December 2020.
www.bff.com
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