AmCham Slovakia

Promiseo, a fully digital marketing agency, celebrated its 15th anniversary. Promiseo has been a member of AmCham since 2014 and a partner of AmCham activities for years. 

On September 19th at the East Slovak Gallery, the evening hosted by Barbora Krajčírová started with a speech from CEO Peter Šoltés. He explained that the event is a celebration of not just Promiseo’s achievements but of the part that every person at the event played in forming what Promiseo is today. From the moderator, to the music, to the technicians and catering, everything at the event was somehow connected to Promiseo and its 15 years of history. The speech was followed by Dušan Tatranský, Head of the Creative team, who shared ideas about the future.

Expert Discussions and Panels

The first panel on the topic “From Influencer to Client – Building Long-Term Marketing Strategy” included Milan bez Mapy (winner of Influencer of the Year), Juraj Toth (CMO of Košice Airport), Stanislav Mucha (Senior Marketing Specialist at Caterpillar and Marketing Chief of HC Košice), and Promiseo’s own Robert Potoma (Head of Social Media). The panel was hosted by Lívia Gaľová (IT Valley). The discussion included topics like how to use influencers in a long-term strategy and not just as single points of content, whether it is better to have long-term cooperation with influencers or to keep switching them, and how to work with influencers when budget is an issue.

The second panel discussion, “Is Corporate Marketing Boring?” was attended by Beáta Kullová (Head of Marketing at VSE), Mojmír Procházka (influencer), Pavol Mirossay (Head of Communications at Deutsche Telekom IT Solutions), and Tomáš Klobušník (Creative Lead at Promiseo). It was hosted by Viktória Margitová from Promiseo. The discussion tried to show that brand safety is an absolute key in the corporate world, but bold ideas might have their place. In marketing, sometimes it is necessary to think outside the box while knowing what your targets are. While some ideas might sound bold, they should be used professionally if you know what you are trying to achieve with them.

The event was accompanied by the music of Lina Mayer, Jaroslav Dvorský, soloist of the National Theatre Košice, and Kristína Sekeráková with Fusion Bows.

About Promiseo

Promiseo started in 2009 as an SEO agency, growing continuously into a full-service marketing house awarded by Google, Deloitte, Forbes, and several creative and performance awards. It employs more than 40 people with revenue of about EUR 3 million this year. It is fully locally owned and has in-house teams of design, social media, performance marketing, creative and copywriting, event, and video.

 
Slovak version of the article: https://www.promiseo.sk/aktualita/15-rokov-kreativity-partnerstiev-a-nezabudnutelnych-momentov