AmCham Slovakia

In a world where business success depends on more than profit, the Slovak brand greedy shows how creativity, sustainability, and conscience can merge into one powerful and innovative model. Discover how this unique brand empowers CEOs, HR leaders, and business developers to transform routine spending into visible good.

A New Kind of Greed

At first glance, the name greedy may surprise you. But this is not about wanting more for ourselves — it’s about wanting more from business. As the brand says: We are greedy for change.

greedy was born from the desire to connect creativity, commerce and values. It transforms everyday objects — from T-shirts to tote bags — into symbols of purpose. Every product design is inspired by the mission of a nonprofit, school, or cultural organization, and 10 % of every purchase goes directly to support of that cause. What began as a bold idea has grown into an innovative model for how companies can merge style, sustainability and social value — without compromise.

Purpose as a Strategic Advantage

greedy offers products that do more than carry a logo - they carry a message. Each purchase becomes both a marketing investment and a social contribution. It brings brand differentiation as it demonstrates leadership in responsibility and innovation; smart spending by converting existing corporate gifting budgets into tools for impact and creating long-term equity that people trust, respect and want to engage with.

Recognition That Resonates

Business leaders know that culture isn’t built through slogans — it’s built through actions that show employees they belong to something meaningful. greedy’s approach to corporate gifting provides HR teams with the perfect tool to do just that. When an employee receives a greedy product, they’re becoming part of a larger message of shared purpose. For HR leaders, it’s a way to recognize employees in a meaningful way, strengthen culture through authentic gestures and build an employer brand that people are proud to represent. It’s not just a gift — it’s a connection.

Large reviews of CSR and employee behavior find consistent positive links between meaningful CSR and employee attitudes — higher engagement, greater organizational commitment and improved retention — especially where employees perceive CSR activity as sincere and aligned with company values. For HR and talent leaders, purpose-linked recognition (gifts that support nonprofits and are tied to mission) becomes a low-friction way to reinforce employer brand and internal culture.

Relationships That Go Beyond Transactions

Business development is about relationships — and relationships thrive on trust and meaning. greedy enables companies to connect with clients and partners on a deeper level. A thoughtfully chosen product that supports a good cause speaks louder than any sales pitch. It says: We care. We choose responsibly. We stand for something.

For business development teams, this creates new opportunities to stand out in competitive markets, build long-term loyalty and goodwill, and strengthen the company’s reputation as a forward-thinking, responsible brand.

Cause-related marketing (CRM) works best when the partnership is congruent (cause fits the brand/product), the donation magnitude is clear and the brand is recognizable. For B2B gifting and client relations — where trust and long-term ties matter — offering high-quality, locally produced, cause-linked items (rather than cheap trinkets) is particularly effective at signaling values and building durable goodwill.

A Model Built on Integrity

greedy’s commitment to sustainability and quality runs deep. All products are designed locally with careful attention to materials, durability and fair production practices. There are no discounts or clearance sales — because true value shouldn’t be devalued. Instead, every purchase includes +10% good deed in the form of direct financial support for a nonprofit. It’s a simple but powerful equation: Buy what you love, and do good while doing it.

Be greedy for Change

greedy is more than a brand. It’s a reminder that every choice — what we buy, what we wear, what we do — has the potential to create positive change. Be greedy for change and choose products that tell a story worth sharing.