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Ethics in first place

Prepared by AmCham member: PwC

Sometimes I hear people say that when you are a big, worldwide firm, it is much easier for such a firm to carry out a Corporate Responsibility strategy. I partially agree - but only to a certain degree. Yes, it is true that worldwide operating firms have their strategies (not only for CR) formulated by global teams on a global basis. Yet, the challenge is how to translate a defined highlevel strategy into real day-to-day business life. The success of local implementation lies in the hands of local business.

Sometimes I hear people say that when you are a big, worldwide firm, it is much easier for such a firm to carry out a Corporate Responsibility strategy. I partially agree - but only to a certain degree. Yes, it is true that worldwide operating firms have their strategies (not only for CR) formulated by global teams on a global basis. Yet, the challenge is how to translate a defined highlevel strategy into real day-to-day business life. The success of local implementation lies in the hands of local business.