Emotions are becoming increasingly more important when selling a
product. Cause-Related Marketing (CRM) is a marketing strategy that
connects business and charity. It creates an experience of helping
others when purchasing a product. The idea is that the company donates a
certain percentage from the price of a product to a non-profit
organization to support a charity project. This connection of business
and charity benefits all those involved.
Emotions that help
Prepared by AmCham member: Children of Slovakia Foundation
Emotions are becoming increasingly more important when selling a product. Cause-Related Marketing (CRM) is a marketing strategy that connects business and charity. It creates an experience of helping others when purchasing a product. The idea is that the company donates a certain percentage from the price of a product to a non-profit organization to support a charity project. This connection of business and charity benefits all those involved.
Corporate Responsibility & Philanthropy
- 2012: A Successful Year with AmCham Members
- Giving talent development a chance
- Emotions that help
- Investment in a new generation of entrepreneurs
- CSR and philanthropy
- Working parents
- Corporate responsibility as an answer to crisis
- Social responsibility matters!
- Donate time and talent to build something real
- CFOs swing to safe markets
- Ethics in first place
- Give yourself this Christmas
- Building an effective board in a responsible company
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